Hi Google says "Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors."
So ten people visit a page, three leave without going elsewhere, thats a 30% bounce rate right there.
Also important is time on page and if you are hitting your goal conversions.


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